The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service. Please visit Marketing Land for…

Twitter was supposed to create open dialogue, but instead broke the internet. While the social networks are trying to fix…

 Facebook this year has launched a number of features that make it easier for people to reach their government representatives…

At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates…

Today, television is still a powerful medium where great creative work takes place. But now, it’s in direct competition with…

Try to find loopholes in Google’s ranking algorithm, and you’ll suffer the consequences. Learn what happened when these notable companies…

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge…

 Pinterest said today that the company has raised $150 million in additional capital at a valuation of $12.3 billion as…

Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads. Please visit Marketing…

Facebook just got a little more accessible for deaf and hard of hearing users. The social media giant is adding…

If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and…

 The camera is the new keyboard, and WhatsApp refuses to be left behind. While its sister app Instagram dukes it…

Don’t believe everything you read about “finstas,” the secret Instagram accounts currently puzzling the internet. Rumours swirl about teenagers sharing…

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As…

The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality…

Trackers will not be able to use browsing behavior for ad targeting. Please visit Marketing Land for the full article.

 Ping is still dead, but Apple Music is becoming more social, and more flexible so it can work with all…

Too often we think about social media influencers as celebrities who will make the register sing. But what if we…

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales. Please visit Marketing…

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains…

 Facebook has launched a new feature that makes it easier for users to share their views with their elected government…

For advertiser brand safety protections, hateful and incendiary content will not be monetized. Please visit Marketing Land for the full…

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by…

Update on Trending

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an…

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the…

This needs to stop. Please make it stop. I’m not just talking about Trump making idiotic moves like pulling the…

Building a social media team is no easy task. This team is usually a subset under the digital or communications…

Brands can now add deep-linking codes to their photo, video, and carousel ads on Instagram.

The average person spends 30% of their time in front of their phone and computer. But what about the other 70%?

Sure, you might think your Instagram of your smashed avocado toast and soy latte is totally hip. But in the…

Emoji have become Twitter’s very own digital bumper stickers or laptop decorations. The tiny images next to your handle are…

And thus he spoke: Covfefe. It’s an embarrassing Twitter mistake, especially for a sitting PresidentDonald Trump’s solution, after waking up…

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make…

Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15. Please visit Marketing…

Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a…

Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value…

When I set out to research digital transformation several years ago, I did so with the belief that there was…

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the…

After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can…

 This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner…

There is a five-step process that ensures success in a content marketing program. When integrated with a PESO model comms…

Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features. Please…

When was the last time you created something online that went viral? Whether you’re new to content marketing or are…

 Reddit is continuing its march towards becoming a social network after it added location tagging to its mobile app. The…

 Twitter will now allow you to review Direct Messages received from people who you don’t follow before responding to them…

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates…

 Twitter is testing a new interface for its mobile applications on iOS and Android, which involves rounded profile images, buttons…

Having your brand on social media is a no-brainer. With enough how-to and best practice documentation out there to exceed…

One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a…

Every time I try a new recipe for a dish at a party, I try a little sample before I…

Analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions…

Client service sometimes really does feel like a musical journey. And now there’s a playlist to accompany your moments of…

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking…

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and…

Ariana Grande’s mom has a few words of support for fans and victim’s of last week’s terror attack.  The explosion…

All’s fair when it comes to growing your business. For consistent development, you should use a multichannel approach. And SMS…

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of…

Read more…More about Instagram, Mashable Reels, Instagram Tips, and Social Media

Efforts by Facebook to moderate content in one of its fastest-growing countries has evidently not been easy. Like what it’s…

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an…

Marketing automation is one of the great recent developments of our industry.  Not only is everyone talking about it, but…

If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a…

Outside of the traditional marketing channels of social, media buys, and SEO there are myriad ways to get your brand…

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score…

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this…

 The UK Prime Minister is using the annual G7 summit of seven of the world’s major industrialized democracies to push…

In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen…

On the Memorial Day holiday weekend edition of Gin and Topics, we have Luke Skywalker, Beauty and the Beast, a…

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. Please…