Today’s Editor is…
Tyler Anderson
From the best (and worst) of April Fools to Facebook’s newest adjustments to ad targeting, it’s an exciting week for social media. Dive in.
April Fools 2018: The Best (and Lamest) Pranks
While most are pretty groan-worthy, some are actually a bit entertaining, so we’ve rounded up some of the best (and some of the lamest) to check out.
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Facebook plans crackdown on ad targeting by email without consent
Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica…
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5 steps to (legally) unlock user-generated content for your marketing
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.

Making Split Testing Easier and More Accessible for All Advertisers
We’re integrating split testing into commonly used workflows and making split testing accessible and valuable for all marketers regardless of…
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The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle…
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14 Ways to Outsmart the Instagram Algorithm
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did…
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To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to…
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The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series…
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