Today’s Editor is…
Gini Dietrich
Google search console, persona creation, scaling your business, and more on today’s @smcurrent
A Dead Simple Way to Improve Your Search Rankings with Google Search Console
Here is a dead simple way to improve your search rankings and get more traffic to your website with Google…
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Social Media Marketing: What it is and Why it Matters to You
As a person in the 21st century (with wi-fi and the latest technology), it’s likely that you know and understand what…
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5 steps to (legally) unlock user-generated content for your marketing
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.

How Persona Creation Makes Content and Editorial Calendar Creation Easier
Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few…
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Membership Has Its Privileges
You may not remember this, but back in the ‘Nineties, the slogan of American Express was “membership has its privileges.”…
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You Ask, I Answer: Business Messaging and Collaboration
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is…
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Scale Your Agency Without Proposals or RFPs
How would you like to scale your agency without writing one more proposal or respond to one more RFP? Gini…
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19 Social Media Metrics That Really Matter—And How to Track Them
“So,” says your boss, “can we talk data?” As a social media manager, that’s your cue. It’s your chance to…
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