Today’s Editor is…
Jim Tobin
Livestream lets you broadcast live on multiple platforms. Sounds good until you realize Facebook Live has different rules. Plus, some interesting date on older folks on social media, followed by some solid “how to” articles on today’s @SMCurrent.
Livestream now supports simultaneous live broadcasts on YouTube, Periscope and Twitch
 Livestream is getting closer to allowing live video created on its platform to get broadcast anywhere online. Specifically, the company announced that premium and…
Middle-aged Americans beat millennials in time spent on social media
Get off Facebook, Dad. No, really, you’re spending, like, seven hours a week on there. It’s no exaggeration: Despite the…
How Brands Use 360 Video (And Why You Should Too)
As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for…
How to Use Social Listening to Find Qualified Sales Leads
Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One…
2016 Holiday Social Ad Spend; What We’ve Learned
Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the…
What Type of Content Marketing Gets the Most Social Shares?
ClearVoice’s new research reveals which content marketing format generates the most social shares, by industry, platform, and day of the…
5 Snapchat Metrics to Improve Your Snapchat Marketing
Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find…