|From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016
What were Marketing Land’s social media communities chatting about this past year? Check out the posts that captured your attention.…
|21 Podcasts to Help You Outsmart Your Competition in 2017
While podcasts have been around for over a decade, many of you are recent converts. Now that the technology to create them has gone mainstream, there are many more to pick from. It’s harder to figure out what to listen to in order to outsmart your competition in 2017…
|Measuring ROI of Paid Strategy and Optimizing for 2017
In 2017, digital ad spend in the US will approach $80 billion.
|Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search…
|Mark W. Schaefer’s personal challenge to you for the new year
The first blog post of the new year has a lot of emotional power for me. Traditionally…
|My 3 Words for 2017
We have a huge year ahead of us! How will you and I accomplish all that we want to achieve?…
|Snapchat’s 10 Most Popular Lenses of 2016
Not only are they fun, they’re one of Snapchat’s main revenue streams. Users don’t seem deterred. A sponsored lens from Taco Bell drew 224 million views over 24 hours, according to Snap.