Today’s Editor is…
Jim Tobin
3 things that should scare CMOs, 3 brands that make great use of UGC and 3 inspiring content monetization stories in today’s @SMCurrent.
Social Media Powered by AI Is Here
Every digital marketer, including social media marketers, are scared about artificial intelligence, big data, and machine learning. They should be.…
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8 Digital Marketing Trends Set to Expire by 2018
When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what…
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Social Fresh Orlando – $100 off
Speakers include Microsoft, MGM Resorts, Purdue University, Charity Water, A&E Network, Pfizer, Fidelity Investments, Georgetown University, Cisco, Wounded Warrior Project, GE Digital, and more. Promo code = smcurrent100

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic…
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How to Get More Facebook Likes: 10 Tactics That Actually Work
How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this…
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3 Things To Scare CMOs This Halloween
Someone once said about Halloween: “It’s said that All Hallows’ Eve is one of the nights when the veil between…
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3 Brands That Make Great Use of UGC Marketing
The way that brands influence consumers has changed fundamentally. Traditional B2B and B2C marketing approaches have given way to a…
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Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.…
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