Today’s Editor is…
Jim Tobin
We saw it coming, but it’s now here. Amazon is the #3 biggest digital ad seller in America. And what’s this? Brand loyalty is back?
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing. The post Amazon…
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Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver. The post Survey surprise:…
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17 New Statistics About Word of Mouth
This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report.…
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5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the…
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How To Create Word Of Mouth For Your Company, Product, Or Idea
For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take…
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Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates.…
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Facebook rolls out new security features for US political candidate Pages
These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party…
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