Today’s Editor is…
Jim Tobin
Transparency makes companies money. Plus, Facebook has officially removed over 5,000 targeting filters to make sure they are not enabling discrimination.
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves. The post Report: Customers are…
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As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming
Facebook’s ad spend is at a standstill, but Instagram’s is on the move. Here’s a look at just how much…
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Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part…
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4 PPC Mistakes That Affect Your Advertising Campaigns
Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads…
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How to Use Facebook and Twitter Ad Transparency Tools
Wondering what your competitors’ social media ads look like? Have you heard of the ad transparency tools for Facebook and…
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Facebook assigns you a fake-news-flagging trustworthiness score
A new way to attack Facebook is to fraudulently report a news story as false in hopes of reducing its…
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15 Content Creators Discuss How to Avoid Online Distractions
It’s pretty easy to sit down and write, especially when inspiration hits, but it’s incredibly difficult to get it finished…
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