Today’s Editor is…
Gini Dietrich
Facebook is still on the hot seat and one blogger wonders if we can still trust them. That and more in today’s @smcurrent
How to Write a Marketing Budget Your CFO Will Enthusiastically Support
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions…
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The 6 Most Important Search Engine Ranking Factors of 2017
A new report looks back on the search engine ranking factors that shaped the media industry in 2017, as well…
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You Ask, I Answer: When To Pivot Marketing Campaigns
Sandie asks, “How often should I report and adjust my marketing campaigns?” We marketers should report on our campaigns whenever…
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4 Steps to Create Enviable Guest Blogging Success
Guest blogging isn’t magic and it isn’t hard, but most people do it completely wrong. Gini Dietrich provides four steps…
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7 AI Tools to Help You Grow Your Blog
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community.…
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How to Discover and Create Content That Your Audience Craves (and Grow Your Following)
There are times when we all run out of content ideas. I’ve been in this situation many times myself —…
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Can We No Longer Trust Facebook?
Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under…
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