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Every great product or brand starts with an idea. But how does an idea grow into a big idea that…

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t…

Want to become a content curation pro? You’ve come to the right place. In this guide we’ll teach you how…

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some…

Speakers include Starbucks, Twitter, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, Fifth Third Bank, Duke University, Sallie Mae, IBM, AMEX, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.

Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness…

Instagram ads are a great way to share your content with the platform’s one billion users. They’re invaluable for growing…

Social channels are a great place for video content to flourish. Around 10 million videos are watched on Snapchat every…

For obvious reasons, Facebook’s looking to up political advertising transparency ahead of the midterms. Back in May, the social network…

The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform.…

Holiday season is right around the corner, and what better way to kick it off than with the spookiest of…

Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Twitter, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, Fifth Third Bank, Duke University, Sallie Mae, IBM, AMEX, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.

Paula asks, “What’s working in social media in 2018? What isn’t?” In this video, learn the 3 things that aren’t…

Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing. The post Skyword merges with…

Streaming service SoundCloud is making it easier for its users to share music from its service directly to Instagram .…

LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedIn’s…

Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods…

One of the reasons we enjoy stories is because they’re relatable. They represent humanity and are emotionally driven.The ancient Greeks…

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen…

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can…

With over one billion users and 95 million posts shared per day, it’s safe to say that Instagram is an…

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes…

Looking to make inroads with Snapchat’s 188 million daily active Snapchatters? It may be time to crack the code—Snapchat codes,…

Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies…

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it’s critical you…

Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too…

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some…

We created a white paper to walk you through the steps of adopting an attribution measurement strategy, so you can…

As the internet continues to get stuffed full of content, brands need to work harder than ever to break through…

Some marketers see opportunity — even if they don’t quite know what that is yet. The post What marketers are…

Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand…

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot…

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not…

Wondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In…

Instagram and its users do benefit from the app’s ownership by Facebook, which invests tons in new artificial intelligence technologies.…

Here’s the nice thing about video advertising — it’s the ad format with the highest engagement rates on the internet,…

Google+ is shutting down at last. Google announced today it’s sunsetting its consumer-facing social network due to lack of user…

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their…

We’re updating our form feature to better fit the variety of ways people express interest in a business or cause.

Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This…

This week is a special episode of the Spin Sucks podcast. We have an AMA with our fun (and crazy)…

Anyone can make predictions about what the future holds. But actually being right about these predictions? Not so easy. Last…

Jen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish…

Nationally, across all industries, gross hiring in the U.S. was 1.1% lower than in September 2017. Seasonally-adjusted national hiring remained…

Have you ever wanted to do your own Ask Me Anything (AMA) event? Wondering how to run these online Q&A…

“A simple and affordable way to increase leads and create more conversions through your website.” Sounds intriguing, right? But what…

JotForm founder, Aytekin ‏Tank, was searching for ways to share his company journey. After some initial success on Medium, he decided…

Helping friends meet up offline has been a massive missed opportunity for Facebook. Whether because the brand is too creepy…

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. The post Facebook’s ‘Premieres’…

eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion. The…

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan…

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping…

Social Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks…

How to bring an overwhelming amount of data under control and use the insights gained throughout your business. The post…

More than any other social platform, Pinterest’s users are shoppers. 93 percent of Pinterest’s 250 million users use the platform…

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…

Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the…

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it…

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations…

Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that…

O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot…

Is it still possible to get social media organic reach? Definitely! We have seen businesses, including ourselves, grow our social…

We cared about Cambridge Analytica because it could have helped elect Trump. We ignored LocationSmart because even the though the…

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting…

As marketers, there’s a lot we need to know about content performance. Understanding which content leads to conversions on your…

Do your team’s performance metrics align with your business goals? Laura Petrolino explains how to choose the right metrics to…

Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a…

We’re all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a…

There’s loads of great articles about writing, including writing for social media. Maybe this will become one of them. Whatever.…