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Stories, stories, stories… and AI
November 28, 2018
Top Links for Wednesday – November 28, 2018
Today’s Editor is…
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1Gini DietrichOn today’s @smcurrent, you’re going to get your fill of naughty Facebook; Stories, Stories, everywhere; and artificial intelligence.
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1“The problem is Facebook,” lawmakers from nine countries tell Zuckerberg’s accountability stand-inA grand committee of international parliamentarians empty-chaired Mark Zuckerberg at a hearing earlier today, after the Facebook founder snubbed repeat invitations…Like it 0
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2How to Get on Instagram’s Explore PageInstagram is a hot social network, with more than 800 million monthly active users. If you want to get a…Like it 0
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Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Twitter, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, Fifth Third Bank, Duke University, Sallie Mae, IBM, AMEX, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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3Artificial Intelligence: What About Authenticity and Realness?What does it mean when computers can learn, programs can talk, & so much of our interaction is automated? Can artificial…Like it 0
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4You Ask, I Answer: Choosing an AI Strategy – Vendor or In-House?Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities…Like it 0
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5How to Use LinkedIn Dynamic AdsHave you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn…Like it 0
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6Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)As Facebook begins to embrace Stories, it’s time for your business to shift strategy and think about what social media…Like it 0
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7Instagram Stories: What They Are and How to Make One Like a ProThese days, social media is all about documentation. Where you go, what you eat and drink, who you see, and…Like it 0
Check out the case against long form video on FB, the perfect Insta ad, and more in today’s #SMcurrent
October 30, 2018
Top Links for Tuesday – October 30, 2018
Today’s Editor is…
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1Jess OstroffThe perfect Insta ad + Abandoning longer FB video
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1How to Come Up with the Big Idea for Your Content Marketing StrategyEvery great product or brand starts with an idea. But how does an idea grow into a big idea that…Like it 0
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2How to Succeed in Social Media Without Posting Any ContentAre you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t…Like it 0
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3The Complete Guide to Content Curation: Tools, Tips, IdeasWant to become a content curation pro? You’ve come to the right place. In this guide we’ll teach you how…Like it 0
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4Why We Abandoned Facebook Video Longer Than Two MinutesEarlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some…Like it 0
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5Social Fresh 2018 – Save $200Speakers include Starbucks, Twitter, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, Fifth Third Bank, Duke University, Sallie Mae, IBM, AMEX, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.Like it 0
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6How the Red Sox and Dodgers Covered the World Series on Social MediaCovering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness…Like it 0
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7How to Create the Perfect Instagram Ad in 10 MinutesInstagram ads are a great way to share your content with the platform’s one billion users. They’re invaluable for growing…Like it 0
spooky content + social video FTW!
October 25, 2018
Top Links for Thursday – October 25, 2018
Today’s Editor is…
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1Jason KeathImprove your social video engagement, check out Facebook’s political ad stats, and get ready for Halloween content, today on #SMcurrent!
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16 Factors That Improve Your Video Engagement On Social ChannelsSocial channels are a great place for video content to flourish. Around 10 million videos are watched on Snapchat every…Like it 0
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2Facebook’s Ad Archive Report highlights top political spendersFor obvious reasons, Facebook’s looking to up political advertising transparency ahead of the midterms. Back in May, the social network…Like it 0
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3Facebook Messenger 4 will make it easier for users to connect with brandsThe messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform.…Like it 0
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4Great Social Content of Halloweens PastHoliday season is right around the corner, and what better way to kick it off than with the spookiest of…Like it 0
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5Social Fresh 2018 – Save $200Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Twitter, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, Fifth Third Bank, Duke University, Sallie Mae, IBM, AMEX, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.Like it 0
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6You Ask, I Answer: What’s Working in Social Media Marketing?Paula asks, “What’s working in social media in 2018? What isn’t?” In this video, learn the 3 things that aren’t…Like it 0
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7Skyword merges with TrackMaven to create a content marketing platform with more insightsNow, the companies say, marketers can understand the competitive positioning of the content they’re issuing. The post Skyword merges with…Like it 0
a little SoundCloud in my Insta Story
October 24, 2018
Top Links for Wednesday – October 24, 2018
Today’s Editor is…
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1<img src="
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Jason KeathAdminWhile you’re here, check out my SoundCloud in your Instagram Story. And 6 other actionable articles in today’s #SMcurrent -
1SoundCloud tracks can now be shared to Instagram StoriesStreaming service SoundCloud is making it easier for its users to share music from its service directly to Instagram .…Like it 0
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2The Complete Guide to Using LinkedIn HashtagsLinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedIn’s…Like it 0
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3Social Fresh 2018 – Save $200Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.Like it 0
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4How to Build Links When No One Will Link to YouAre you frustrated that no one will link to you? Have you tried all of the basic link building methods…Like it 0
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5Tall TalesOne of the reasons we enjoy stories is because they’re relatable. They represent humanity and are emotionally driven.The ancient Greeks…Like it 0
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66 of the best social listening tools for 2019In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen…Like it 0
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7What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can…Like it 0
An Instagram wishlist
October 22, 2018
Top Links for Monday – October 22, 2018
Today’s Editor is…
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1Jeremy GoldmanLots going on on the social web! Snapchat, Facebook, YouTube, AI, Instagram and more. Check it out on today’s @smcurrent
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1A Totally Silly (and Sometimes Serious) Wishlist of Instagram FeaturesWith over one billion users and 95 million posts shared per day, it’s safe to say that Instagram is an…Like it 0
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2YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Google says the new attribution will better reflect the role of video in the customer journey, but it also changes…Like it 0
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3How to Use Snapchat Codes to Market Your BusinessLooking to make inroads with Snapchat’s 188 million daily active Snapchatters? It may be time to crack the code—Snapchat codes,…Like it 0
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4How to Use Instagram Quick Replies for Direct MessagesAre you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies…Like it 0
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5How to Make an Instagram Post Template for Your Business or BrandInstagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it’s critical you…Like it 0
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6You Ask, I Answer: Machine Learning in Sales and RetargetingDenis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too…Like it 0
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7Why We Abandoned Facebook VideoEarlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some…Like it 0
FB Portal + Authenticity on Social
October 15, 2018
Top Links for Monday – October 15, 2018
Today’s Editor is…
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1Jim TobinWill Facebook’s “Portal” devices be a marketing opportunity (assuming anyone buys them)? That, plus a bunch of helpful “how tos” in today’s @SMCurrent.
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1Learn How to Adopt an Attribution Measurement StrategyWe created a white paper to walk you through the steps of adopting an attribution measurement strategy, so you can…Like it 0
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24 Ways Brands Can Be More Authentic On Social MediaAs the internet continues to get stuffed full of content, brands need to work harder than ever to break through…Like it 0
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3What marketers are saying about Facebook’s new Portal video chat devicesSome marketers see opportunity — even if they don’t quite know what that is yet. The post What marketers are…Like it 0
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4How to Use Social Media to Get More Customer ReviewsSocial media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand…Like it 0
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5Meet The 7 Key Elements Of A Social Media TeamNow that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot…Like it 0
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6The Paranoia Around Marketing BenchmarksThere’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not…Like it 0
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7How to Split Test Facebook Link Preview Images for More Organic Traffic to Your WebsiteWondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In…Like it 0
G+ Shutdown + IG Machine Learning
October 10, 2018
Top Links for Wednesday – October 10, 2018
Today’s Editor is…
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1Gini DietrichIt’s not new that G+ is shutting down, but here is a good look back at what happened—and why. That and more on today’s @smcurrent
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1Instagram now uses machine learning to detect bullying within photosInstagram and its users do benefit from the app’s ownership by Facebook, which invests tons in new artificial intelligence technologies.…Like it 0
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2How to Connect With Your Dream Clients Through Social Media Video AdsHere’s the nice thing about video advertising — it’s the ad format with the highest engagement rates on the internet,…Like it 0
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3Looking back at Google+Google+ is shutting down at last. Google announced today it’s sunsetting its consumer-facing social network due to lack of user…Like it 0
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45 fitness brands winning social mediaWorkout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their…Like it 0
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5Connect with People Earlier in the Customer Journey with Instant FormsWe’re updating our form feature to better fit the variety of ways people express interest in a business or cause.Like it 0
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6My Failed Attempt at SEO (And What I’ve Learned)Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This…Like it 0
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7AMA: A Special Episode of the Spin Sucks PodcastThis week is a special episode of the Spin Sucks podcast. We have an AMA with our fun (and crazy)…Like it 0
2018 Trends + LinkedIn Workforce Report
October 5, 2018
Top Links for Friday – October 5, 2018
Today’s Editor is…
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1Jess OstroffA 2018 trends check-in, a LinkedIn workforce report, and how to plan a successful AMA. #SMCurrent
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1Check-in: Were We Right About Our 2018 Social Trends?Anyone can make predictions about what the future holds. But actually being right about these predictions? Not so easy. Last…Like it 0
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2You Ask, I Answer: Duplicate Social Media ContentJen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish…Like it 0
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3Hiring Growth Shows Signs of Leveling Off: LinkedIn Workforce Report October 2018Nationally, across all industries, gross hiring in the U.S. was 1.1% lower than in September 2017. Seasonally-adjusted national hiring remained…Like it 0
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4How to Plan a Successful Ask Me Anything (AMA) ExperienceHave you ever wanted to do your own Ask Me Anything (AMA) event? Wondering how to run these online Q&A…Like it 0
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5How to Create a Sign Up Form That Converts“A simple and affordable way to increase leads and create more conversions through your website.” Sounds intriguing, right? But what…Like it 0
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6Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter ThreadJotForm founder, Aytekin Tank, was searching for ways to share his company journey. After some initial success on Medium, he decided…Like it 0
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7Facebook tests Snap Map-style redesign of Nearby FriendsHelping friends meet up offline has been a massive missed opportunity for Facebook. Whether because the brand is too creepy…Like it 0
FB ‘Premieres’ + Social Natural Disasters
October 4, 2018
Top Links for Thursday – October 4, 2018
Today’s Editor is…
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1Jim TobinWith Facebook Premieres you can now pre-record “Live” video. Plus, Snap’s ad revenue outlook has been reduced to $662m from the $1b previous outlook.
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1Facebook’s ‘Premieres’ videos now available to all global PagesFirst rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. The post Facebook’s ‘Premieres’…Like it 0
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2Forecast downgrades 2018 Snap ad-revenue outlook by 36 percenteMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion. The…Like it 0
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3How to Handle a Natural Disaster on Social MediaUnfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan…Like it 0
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4The Complete Guide to Twitter Advertising for the HolidaysThere’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping…Like it 0
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5Q&A: Best Practices in Social Media Community ModerationSocial Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks…Like it 0
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6Bring order to chaos: Wrangling data for actionable insightsHow to bring an overwhelming amount of data under control and use the insights gained throughout your business. The post…Like it 0
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7The Top 12 Pinterest Tools for MarketersMore than any other social platform, Pinterest’s users are shoppers. 93 percent of Pinterest’s 250 million users use the platform…Like it 0
Holiday Dos & Dont’s + A Blog Isn’t A Blog
October 3, 2018
Top Links for Wednesday – October 3, 2018
Today’s Editor is…
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1Gini DietrichThe holidays are right around the corner, which means it’s time to begin thinking about what you should and should not do. That and more on today’s @smcurrent
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1The Ultimate Guide to Social Media Marketing CampaignsEvery month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…Like it 0
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2The Holidays on Social: Dos and Don’tsWhere does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the…Like it 0
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3A Blog Isn’t a Blog, It’s a BusinessI wrote my very first blog post on July 24, 2005. That blog post is no longer live because it…Like it 0
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4How to Make Your Marketing Automation More Intelligent with AIMany organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations…Like it 0
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5You Ask, I Answer: Causes of Direct Traffic in Google AnalyticsParker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that…Like it 0
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6A PESO Model Program Can’t Exist Without Owned MediaO may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot…Like it 0
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7How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social MediaIs it still possible to get social media organic reach? Definitely! We have seen businesses, including ourselves, grow our social…Like it 0