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Post-Level Reporting + The Anti-Instagram
July 23, 2018
Top Links for Monday – July 23, 2018
Today’s Editor is…
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Jeremy GoldmanTwitter CEO responds to criticism, FB suspends analytics firm, and much more. #smcurrent -
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Twitter CEO responds to mountains of criticism from The New York TimesThe New York Times is calling out Twitter and Twitter’s CEO has some thoughts. New York Times journalist Maggie Haberman…Like it 0 -
2Facebook suspends analytics firm Crimson Hexagon over data use concernsAs part of its ongoing mission to close the barn doors after the cows have got out, Facebook has suspended…Like it 0
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Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED -
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Uber, Lyft driver creepily livestreams videos of his passengers on TwitchUPDATE: July 21, 2018, 5:03 p.m. EDT A spokesperson for Uber informed us that Jason Gargac’s behavior was not in…Like it 0 -
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Facebook Post Reach: Post-Level ReportingFacebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post…Like it 0 -
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With its goofy video loops, YC backed Splish wants to be the ‘anti-Instagram’Is there any space on kids’ homescreens for another social sharing app to poke in? Y Combinator backed Splish wants to…Like it 0 -
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Gartner releases first Magic Quadrant on mobile marketing platformsMobile-only platforms take most of the top places, above Salesforce and Oracle. The post Gartner releases first Magic Quadrant on…Like it 0 -
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IAB Tech Labs launches blockchain-analysis pilot programThe effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff. The…Like it 0
3 FB Boost Myths + FB Advertising Guide
July 20, 2018
Top Links for Friday – July 20, 2018
Today’s Editor is…
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Jess OstroffHow to build relationships that last, 9 best practices for creating high converting pricing pages, and more. #smcurrent -
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3 Top Facebook Boost Myths DebunkedSince Facebook announced that its news feed would prioritize meaningful personal interactions over posts from brands, it’s become harder than…Like it 0 -
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Narrowcasting: How to Build Relationships that LastNarrowcasting allows us to approach smaller audiences, become more focused, and target who we want to engage with. Gini Dietrich…Like it 0 -
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47% of Social Media Users Report Seeing More Spam in Their Feeds, Even as Networks Fight to Stop ItOver the past two years, social media networks have made no secret of their efforts to fight the spread of…Like it 0 -
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9 Best Practices for Creating a High Converting Pricing Page (With Examples)Your pricing page is one of the most important parts of your website. It’s where all your effort in building…Like it 0 -
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Facebook Ads: A Facebook Advertising Guide for Marketers[Last Updated June 27, 2018] If you’re new to Facebook ads or want to add something new to your current…Like it 0 -
6New Features to Get More From Posting: Video Captions, Share Articles Quotes, and See TranslationsSharing ideas, asking for advice, or showing what you do for work are just a few ways our members start…Like it 0
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Social Media Image Sizes: A Quick Reference Guide for Each NetworkIt can be frustrating to keep up with social media image sizes when social networks change their design every few…Like it 0
Google Fined $5b + Twitter Election Integrity
July 19, 2018
Top Links for Thursday – July 19, 2018
Today’s Editor is…
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Jim TobinGoogle is fined $5b, Twitter works on election integrity and Snap works to move content beyond the app, in today’s @SMCurrent. -
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Google hit with largest-ever $5 billion antitrust penalty in Android caseThe fine could have reached $11 billion, according to EU regulation guidelines. The post Google hit with largest-ever $5 billion…Like it 0 -
2Twitter is holding off on fixing verification policy to focus on election integrityTwitter is pausing its work on overhauling its verification process, which provides a blue checkmark to public figures, in favor…Like it 0
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Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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Snapchat partners with 4 news discovery platforms to help push content beyond the appStoryful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app’s Story Kit API.…Like it 0 -
4How B2B Marketers Have Embraced Empathy MarketingFor a while now, empathy marketing has been an important topic in the B2C space, and there are lots of…Like it 0
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Why Your Social Marketing Department Is Likely Under-ResourcedWhile the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced. The…Like it 0 -
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Why Ignoring Earned Media Today is Detrimental for TomorrowA recent story in the Washington Post found that up to 70% of communicators are ignoring earned media. Here’s Gini…Like it 0 -
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How to Repurpose Your Video Content Across Many PlatformsIs video a part of your marketing mix? Looking for tools to help you get more mileage out of each…Like it 0
Snap Kit + IG Live Video Chat for Business
July 18, 2018
Top Links for Wednesday – July 18, 2018
Today’s Editor is…
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Gini DietrichLots of how-tos in today’s @smcurrent. How to use Snap Kit, monitor your competitors, analytics goals, and more… -
1How Companies are using Instagram to Recruit Gen ZNot everyone knows it, but Tel Aviv is a hot spot for innovation. Like Silicon Valley, it’s a startup capital…Like it 0
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Will Snap Kit Save Snapchat?Snapchat was all the rage back when it was first created, but now other social media apps are jumping into…Like it 0 -
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.PROMOTED -
3Tool Overload is Slowing Your Marketing Team DownMarketing teams tend to pick up a new tool for every problem.Like it 0
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How to Monitor Your Competitors to Increase ConversionsIn 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social…Like it 0 -
5You Ask, I Answer: How to Set Up Google Analytics Goals for Ungated ContentMarc asks, “How do I set a goal for ungated content? I want to give away something but still be…Like it 0
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How to Use Instagram Live Video Chat for BusinessWant to use Instagram to provide personalized customer service? Wondering how live video chat can help? In this article, you’ll…Like it 0 -
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The Agency Strategic and Business Development PlanEvery agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini…Like it 0
Successful Influencer Relationships + Open Offices
July 17, 2018
Top Links for Tuesday – July 17, 2018
Today’s Editor is…
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1Jeremy GoldmanIt’s a busy day on the Interwebs, so we’ve better get started!
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Elon Musk’s kid-submarine was ‘a PR stunt,’ Thailand cave rescue diver saysOne of the British divers who helped rescue the Thai soccer team just confirmed what many suspected about Elon Musk’s…Like it 0 -
2Tips for a Successful Influencer RelationshipIf you are relatively new to the business of marketing, you might be tempted to think that influencer marketing is…Like it 0
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At Ignite Social Media, we have developed a line of services specifically designed to provide support for in-house social media teams when and where they need it. Want to continue the conversation? Visit us at https://www.ignitesocialmedia.com/in-house-social-media-support-services/
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Winning the social media marketing gameContributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can…Like it 0 -
4Reminder: Other people’s lives are not fodder for your feeds#PlaneBae You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by…Like it 0
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5Yes, open office plans are the worstIf you’re endlessly distracted by your co-workers in the gaping open office space you all share, you’re not alone. Compared…Like it 0
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12 Ways to Boost Brand Awareness on Social MediaSocial media doesn’t feel very “social” when you’re just another face in the crowd, does it? And then we look…Like it 0 -
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Report: Companies increase martech spend but struggle to keep up with the speed of its growthThough companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their…Like it 0
Twitter Follower Drop + FB Ad Conversions
July 13, 2018
Top Links for Friday – July 13, 2018
Today’s Editor is…
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1Jess OstroffTwitter follower counts are about to drop, but there’s a reason! Plus, tips to improve your FB ad conversions.
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11 Tips to Improve Your Facebook Ad ConversionsThe changes Facebook made to its News Feed algorithm earlier this year mean that social media marketers need to up…Like it 0 -
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How To Improve Content Amplification On The Cheap: NetworkWant to improve content amplification on-the-cheap? Expand your business and personal networks with examples and tips to extend content distribution.…Like it 0 -
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.PROMOTED
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3Why customers really don’t want to engage with your brandCustomer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your…Like it 0
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How to Bulk Schedule Facebook Posts Without Paid ToolsWant to save time by bulk scheduling your Facebook posts? Wondering how to schedule posts without using a paid third-party…Like it 0 -
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8 Essential Budget Templates for Marketers [Free Download]Let’s face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of…Like it 0 -
Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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How to Discover Irresistible Content Ideas Using RedditWe’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of…Like it 0 -
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Your Twitter Following Is About to Drop. Here’s Why.Twitter announced today the latest of its efforts to fight platform abuse and maintain authenticity on its network.Like it 0
IG Collection Ads Expansion + SEO & AI
July 12, 2018
Top Links for Thursday – July 12, 2018
Today’s Editor is…
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1Jim TobinFacebook given “maximum” fine under the old rules for Cambridge, but it’s barely a rounding error for the company, but new pressure is coming. All that and more in today’s @SMCurrent.
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Facebook given maximum fine by UK watchdog over Cambridge Analytica fiascoFacebook is to receive the heaviest fine possible from the UK’s data watchdog after it breached the Data Protection Act…Like it 0 -
2Facebook under fresh political pressure as UK watchdog calls for “ethical pause” of ad opsThe UK’s privacy watchdog revealed yesterday that it intends to fine Facebook the maximum possible (£500k) under the country’s 1998 data…Like it 0
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Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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7 Ingredients of Great B2B Marketing TeamsB2B marketing is harder than ever before. More tools. More technology. More competition. More customer expectations. Every B2B marketing team…Like it 0 -
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Facebook testing AR ads in the News Feed & new tool to help brands create video adsFacebook has been testing AR ads with a select number of brands and says it is expanding the ad product…Like it 0 -
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Instagram expands Collection ads & Shopping Bag icon for Stories to all brandsIn June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories…Like it 0 -
6SEO in the Age of AI: How to Get AheadWe have come to an advanced leg in our internet science journey. We can no longer think of the internet…Like it 0
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7You Ask, I Answer: Establishing Marketing Key Performance IndicatorsMagdalena asks, “From your point of view, what are the main indicators of performance in marketing?” It depends. What is…Like it 0
Snapchat Lense Discovery + Quora
July 11, 2018
Top Links for Wednesday – July 11, 2018
Today’s Editor is…
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1Gini DietrichSnapchat, augmented reality ads, audience insights, Quora, and more on today’s @smcurrent
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Snapchat is making it easier to find lenses created by other usersAttention selfie addicts, we have some good news: you might never run out of Snapchat lenses again. On Tuesday the…Like it 0 -
2Facebook is testing augmented reality ads in the News FeedFacebook is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference…Like it 0
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At Ignite Social Media, we have developed a line of services specifically designed to provide support for in-house social media teams when and where they need it. Want to continue the conversation? Visit us at https://www.ignitesocialmedia.com/in-house-social-media-support-services/
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Writing Content That Is Too In-Depth Is Like Throwing Money Out the WindowYou’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true……Like it 0 -
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How to Use Facebook Audience Insights to Improve TargetingFacebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads.…Like it 0 -
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How to Use Quora in Your Earned Media EffortsAs social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media…Like it 0 -
Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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How to Reveal Your Best LinkedIn ProspectsWondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those…Like it 0 -
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It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to…Like it 0
FB’s Monopoly + 21 Best FB Pages + More!
July 10, 2018
Top Links for Tuesday – July 10, 2018
Today’s Editor is…
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Malliha AhmadYou don’t want to miss this. #smcurrent -
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The call to break up Facebook’s ‘monopoly’ is getting louderFacebook may have grown to a point where it’s too big for its own good. Or anybody’s, for that matter.…Like it 0 -
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21 of the Best Facebook Pages We’ve Ever SeenWith more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses…Like it 0 -
Winter Park, FL on Dec. 5-7 >> Where social marketers go to get inspired. Speakers include Starbucks, Facebook, Kimpton Hotels, BET, Buffalo Wild Wings, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more. Enter promo code SMCURRENT200 at checkout on the right to save $200.PROMOTED
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Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus ShepardHow exactly is Google interpreting search queries in 2018? And what about the risks of the “no click” search? Today…Like it 0 -
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What’s the Difference Between Social Listening and Social Media Monitoring?As social media marketers, we get all sorts of questions about social trends. One recent common question we’ve been getting…Like it 0 -
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Creative Instagram Stories Tips, Tricks, and ToolsThese 10 creative Instagram Stories tips, tricks, and tools will help you create fun and effective Instagram Stories today. The…Like it 0 -
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Four reasons most marketing departments are stuck in 2010The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and…Like it 0 -
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Secrets to Pinterest Success from 3 Top InfluencersWhen’s the last time you just went to a store and bought a big-ticket item without doing any online research?…Like it 0
Context Is Queen + Bad Review Tips
July 9, 2018
Top Links for Monday – July 9, 2018
Today’s Editor is…
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1Jeremy GoldmanEveryone else is slowing down for summer, but your social media acumen is continuing to grow thanks to Social Media Current. You’re welcome 🤗.
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Twitter’s efforts to suspend fake accounts have doubled since last yearBots, your days of tweeting politically divisive nonsense might be numbered. The Washington Post reported Friday that in the last…Like it 0 -
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If content is king, then context is queenIn this age of sound bites and clickbait headlines, contributor Matt Umbro contends it’s more important than ever to dig…Like it 0 -
3Will Blockchain Diminish Facebook’s Advertising Dominance?In 2017, I went a bit blockchain crazy. Between the absurd amount of cash being raised via initial coin offerings…Like it 0
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4Ultimate Guide to Writing Better Content for Social MediaIn today’s multimedia landscape, social media has become the most important tool for connecting content creators to their audiences. Whether…Like it 0
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These are the ‘invisible’ challenges that make it harder for Snapchat, Facebook and Twitter to growWei’s blog post about that challenge, “Invisible asymptotes,” went viral in May, earning rapturous praise from the likes of Benchmark investor Bill Gurley.Like it 0 -
6How should businesses respond to bad reviews? Tips to combat negative social mediaA bad review can easily damage the reputation of a small business. Failing to address negative social media and online posts could make it worse.Like it 0
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Here’s How Social Media Can Impact Your Chances To Raise Venture CapitalHow does a startup find the funding that it needs?Like it 0
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Malliha Ahmad
Guud Social -
Jason Keath
Social Fresh Conferenece -
Josh Layhue
Ghost Creativ
The Team