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FB Portal + Authenticity on Social
October 15, 2018
Top Links for Monday – October 15, 2018
Today’s Editor is…
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Jim TobinWill Facebook’s “Portal” devices be a marketing opportunity (assuming anyone buys them)? That, plus a bunch of helpful “how tos” in today’s @SMCurrent. -
1Learn How to Adopt an Attribution Measurement StrategyWe created a white paper to walk you through the steps of adopting an attribution measurement strategy, so you can…Like it 0
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4 Ways Brands Can Be More Authentic On Social MediaAs the internet continues to get stuffed full of content, brands need to work harder than ever to break through…Like it 0 -
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What marketers are saying about Facebook’s new Portal video chat devicesSome marketers see opportunity — even if they don’t quite know what that is yet. The post What marketers are…Like it 0 -
4How to Use Social Media to Get More Customer ReviewsSocial media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand…Like it 0
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Meet The 7 Key Elements Of A Social Media TeamNow that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot…Like it 0 -
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The Paranoia Around Marketing BenchmarksThere’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not…Like it 0 -
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How to Split Test Facebook Link Preview Images for More Organic Traffic to Your WebsiteWondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In…Like it 0
G+ Shutdown + IG Machine Learning
October 10, 2018
Top Links for Wednesday – October 10, 2018
Today’s Editor is…
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Gini DietrichIt’s not new that G+ is shutting down, but here is a good look back at what happened—and why. That and more on today’s @smcurrent -
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Instagram now uses machine learning to detect bullying within photosInstagram and its users do benefit from the app’s ownership by Facebook, which invests tons in new artificial intelligence technologies.…Like it 0 -
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How to Connect With Your Dream Clients Through Social Media Video AdsHere’s the nice thing about video advertising — it’s the ad format with the highest engagement rates on the internet,…Like it 0 -
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Looking back at Google+Google+ is shutting down at last. Google announced today it’s sunsetting its consumer-facing social network due to lack of user…Like it 0 -
45 fitness brands winning social mediaWorkout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their…Like it 0
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5Connect with People Earlier in the Customer Journey with Instant FormsWe’re updating our form feature to better fit the variety of ways people express interest in a business or cause.Like it 0
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My Failed Attempt at SEO (And What I’ve Learned)Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This…Like it 0 -
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AMA: A Special Episode of the Spin Sucks PodcastThis week is a special episode of the Spin Sucks podcast. We have an AMA with our fun (and crazy)…Like it 0
2018 Trends + LinkedIn Workforce Report
October 5, 2018
Top Links for Friday – October 5, 2018
Today’s Editor is…
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Jess OstroffA 2018 trends check-in, a LinkedIn workforce report, and how to plan a successful AMA. #SMCurrent -
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Check-in: Were We Right About Our 2018 Social Trends?Anyone can make predictions about what the future holds. But actually being right about these predictions? Not so easy. Last…Like it 0 -
2You Ask, I Answer: Duplicate Social Media ContentJen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish…Like it 0
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3Hiring Growth Shows Signs of Leveling Off: LinkedIn Workforce Report October 2018Nationally, across all industries, gross hiring in the U.S. was 1.1% lower than in September 2017. Seasonally-adjusted national hiring remained…Like it 0
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How to Plan a Successful Ask Me Anything (AMA) ExperienceHave you ever wanted to do your own Ask Me Anything (AMA) event? Wondering how to run these online Q&A…Like it 0 -
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How to Create a Sign Up Form That Converts“A simple and affordable way to increase leads and create more conversions through your website.” Sounds intriguing, right? But what…Like it 0 -
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Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter ThreadJotForm founder, Aytekin Tank, was searching for ways to share his company journey. After some initial success on Medium, he decided…Like it 0 -
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Facebook tests Snap Map-style redesign of Nearby FriendsHelping friends meet up offline has been a massive missed opportunity for Facebook. Whether because the brand is too creepy…Like it 0
FB ‘Premieres’ + Social Natural Disasters
October 4, 2018
Top Links for Thursday – October 4, 2018
Today’s Editor is…
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1Jim TobinWith Facebook Premieres you can now pre-record “Live” video. Plus, Snap’s ad revenue outlook has been reduced to $662m from the $1b previous outlook.
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Facebook’s ‘Premieres’ videos now available to all global PagesFirst rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. The post Facebook’s ‘Premieres’…Like it 0 -
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Forecast downgrades 2018 Snap ad-revenue outlook by 36 percenteMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion. The…Like it 0 -
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How to Handle a Natural Disaster on Social MediaUnfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan…Like it 0 -
4The Complete Guide to Twitter Advertising for the HolidaysThere’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping…Like it 0
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Q&A: Best Practices in Social Media Community ModerationSocial Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks…Like it 0 -
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Bring order to chaos: Wrangling data for actionable insightsHow to bring an overwhelming amount of data under control and use the insights gained throughout your business. The post…Like it 0 -
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The Top 12 Pinterest Tools for MarketersMore than any other social platform, Pinterest’s users are shoppers. 93 percent of Pinterest’s 250 million users use the platform…Like it 0
Holiday Dos & Dont’s + A Blog Isn’t A Blog
October 3, 2018
Top Links for Wednesday – October 3, 2018
Today’s Editor is…
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1Gini DietrichThe holidays are right around the corner, which means it’s time to begin thinking about what you should and should not do. That and more on today’s @smcurrent
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1The Ultimate Guide to Social Media Marketing CampaignsEvery month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…Like it 0
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The Holidays on Social: Dos and Don’tsWhere does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the…Like it 0 -
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A Blog Isn’t a Blog, It’s a BusinessI wrote my very first blog post on July 24, 2005. That blog post is no longer live because it…Like it 0 -
4How to Make Your Marketing Automation More Intelligent with AIMany organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations…Like it 0
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5You Ask, I Answer: Causes of Direct Traffic in Google AnalyticsParker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that…Like it 0
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A PESO Model Program Can’t Exist Without Owned MediaO may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot…Like it 0 -
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social MediaIs it still possible to get social media organic reach? Definitely! We have seen businesses, including ourselves, grow our social…Like it 0
B2B Chatbot Examples + 15 Creative Exercises
October 2, 2018
Top Links for Tuesday – October 2, 2018
Today’s Editor is…
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Malliha Ahmad#HappyTuesday! -
1Until data is misused, Facebook’s breach will be forgottenWe cared about Cambridge Analytica because it could have helped elect Trump. We ignored LocationSmart because even the though the…Like it 0
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Best B2B Chatbot ExamplesArtificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting…Like it 0 -
3How to Map Your Customer Experience by ContentAs marketers, there’s a lot we need to know about content performance. Understanding which content leads to conversions on your…Like it 0
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Performance Metrics: Why Your Team Doesn’t Measure UpDo your team’s performance metrics align with your business goals? Laura Petrolino explains how to choose the right metrics to…Like it 0 -
5You Ask, I Answer: Growth Tips for Stealth StartupsPeter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a…Like it 0
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15 Creative Exercises That Are Better Than BrainstormingWe’re all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a…Like it 0 -
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Writing for Social Media: 7 Tips and ToolsThere’s loads of great articles about writing, including writing for social media. Maybe this will become one of them. Whatever.…Like it 0
FB Data Breach + Relike + 50M Hacked on FB
October 1, 2018
Top Links for Monday – October 1, 2018
Today’s Editor is…
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Jeremy GoldmanFacebook (especially its big data breach) continues to dominate the headlines -
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Facebook blocked users from posting some stories about its security breachSome users are reporting that they are unable to post today’s big story about a security breach affecting 50 million…Like it 0 -
2Relike lets you turn a Facebook page into a newsletterFrench startup Ownpage has recently released a new product called Relike. Relike is one of the easiest ways to get…Like it 0
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Facebook is weaponizing security to erode privacyAt a Senate hearing this week in which US lawmakers quizzed tech giants on how they should go about drawing…Like it 0 -
45 Ways Technology Is Improving the Job Hunt5 Ways Technology Is Improving the Job Hunt Has technology made finding a suitable candidate easier for companies or…Like it 0
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5Actions to Make Your Business Account More SecureDetecting and preventing fraud is extremely important and something we take very seriously. Here are some steps you can take…Like it 0
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50 million Facebook user accounts hackedAfter discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. The post…Like it 0 -
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Facebook hack could hasten regulation as Sen. Warner says Congress must “step up”Senator Mark Warner (D-VA) has issued a stern reprimand to Facebook over today’s revelation that 50 million users had their…Like it 0
Twitter Cleanup + More Vid Ad Choices
September 28, 2018
Top Links for Friday – September 28, 2018
Today’s Editor is…
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1Malliha AhmadHappy Friday!
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Snapchat launches multiple e-commerce ad options in time for holiday shoppingShoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. The post Snapchat…Like it 0 -
2Adding More Choices for Video Ad BuyersWe’re introducing new ways to buy and deliver video ad campaigns on Facebook: In-Stream Reserve and ThruPlay.Like it 0
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7 Free Social Media Icons (The Only Ones You’re Actually Allowed to Use)No website is complete without social media icons. And nowadays everything from email signatures and business cards to posters and…Like it 0 -
45 Simple, Smart Techniques to Research New Content IdeasAttention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and…Like it 0
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New Research: Social Marketers Still Can’t Prove ROIDo you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren’t alone.…Like it 0 -
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The Ultimate Guide to the Internet of Things (IoT)Raise your hand if you’ve heard of the Internet of Things (IoT). I’m guessing most of you have your hand…Like it 0 -
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Twitter Cleans up Spam AccountsFacebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling…Like it 0
FB Stories Ads + 4 IG Secrets
September 27, 2018
Top Links for Thursday – September 27, 2018
Today’s Editor is…
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1Jim TobinAll advertisers can now place ads on Facebook stories, while Google allows them to set custom viewability criteria. All that and more in today’s SM Current.
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1Introducing Facebook Stories AdsWe’re making Facebook Stories ads available to all advertisers around the world to help businesses reach more people.Like it 0
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Google lets advertisers set custom viewability criteria in Display & Video 360Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google…Like it 0 -
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4 Instagram Secrets Teens Know that Brands Don’tI wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the…Like it 0 -
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Inside Facebook Stories’ quest for originality amidst 300M usersThere’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats…Like it 0 -
5Don’t Ignore Social Selling As A Way To Grow Your BusinessSocial selling, which can best be defined as the use of social media to boost sales performance, is taking off…Like it 0
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Attorneys General take aim at tech companies with potential multistate actionThe Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely. The post…Like it 0 -
7Why Top Brands Win with Transparency“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” —…Like it 0
Master Vertical Video + Snap Partners w/ Amazon
September 26, 2018
Top Links for Wednesday – September 26, 2018
Today’s Editor is…
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1Gini DietrichSnapchat partners with Amazon, social media strategy and analytics, budgeting, and more on today’s @smcurrent
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Shared Media: A Deep(er) Dive into Its Place in the PESO ModelThe PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich…Like it 0 -
2You Ask, I Answer: How to Prepare a Marketing BudgetMatthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting,…Like it 0
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How to Track Social Media Traffic Using Google AnalyticsDo you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In…Like it 0 -
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How to Master Vertical Video and Stories: Introducing Our New Email SeriesToday we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get…Like it 0 -
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Snapchat partners with Amazon to let users shop from picturesVia a new visual search feature, users can Snap a picture of a product or bar code and use the…Like it 0 -
6LinkedIn steps into business intelligence with the launch of Talent InsightsLinkedIn may be best known as a place where people and organizations keep public pages of their professional profiles, using…Like it 0
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How to Create a Content Marketing Strategy for Virtual RealityCustomers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a…Like it 0
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Malliha Ahmad
Guud Social -
Jason Keath
Social Fresh Conferenece -
Josh Layhue
Ghost Creativ
The Team