Gini Dietrich

Arment Dietrich

Introduce yourself

CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.

Tell us about your company

The Arment Dietrich side of the business works with mature SaaS organizations that need to drive new revenue. The Spin Sucks side of the business teaches communications professionals how to master modern PR.

What are your favorite books and industry sites for education and/or fav non-industry sites for inspiration?

Oh, man! This is like asking me to name my favorite child! I’m totally into artificial intelligence right now—and how that will change the service business in the next five years. So I’m reading anything I can get my hands on about, from The New York Times and the New Yorker to Wired and the IBM Watson blog.

What’s your favorite quote?

“Our greatest glory is not in never falling, but in getting up every time we do.” —Confucious

Anything else we should know?

My husband and I are foster parents and, after three (very long) years, we just adopted a little girl out of the system (who has been with us since she was six months old).