Today’s Editor is…
Gini Dietrich
On today’s @smcurrent, there is lots of news from WWDC, Apple, Facebook, and more.
Apple introduces HomePod: A premium speaker with Siri
The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality…
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WWDC: Safari will block third-party trackers from following users around the web
Trackers will not be able to use browsing behavior for ad targeting. Please visit Marketing Land for the full article.
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Apple Music hits 27M paid subs, adds MusicKit API and social listening
 Ping is still dead, but Apple Music is becoming more social, and more flexible so it can work with all…
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How to Get More Out of Your Social Media Influencer Relationships
Too often we think about social media influencers as celebrities who will make the register sing. But what if we…
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Snap acquires Placed to better measure in-app ads to in-store sales
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales. Please visit Marketing…
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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains…
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Facebook now lets you find and contact your government reps right from your posts
 Facebook has launched a new feature that makes it easier for users to share their views with their elected government…
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