Today’s Editor is…
Jim Tobin
Influencer Logan Paul continues to attract much deserved negative attention for his video featuring a dead body. As the rest of us get rolling in 2018, a collection of best practices in today’s @SMCurrent.
Logan Paul isn’t the only problem. YouTube is broken — here’s how to fix it.
It’s easy to hate on Logan Paul. A 22-year-old YouTuber with 15 million subscribers, Paul made himself the poster child…
Like it
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As…
Like it
Social Ad Targeting: How to Reach an Audience that Converts
Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending…
Like it
6 Ways B2B Marketers Can Attract More Leads With Video
Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos…
Like it
The Two Most Important Marketing KPIs For The New Year
We have more metrics and analytics at our disposal than ever before. We have access to data from dozens of…
Like it
SMART goals for SEO
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals…
Like it
The 6 Biggest Marketing Lessons HubSpot Learned in 2017
One of the big themes for me in 2017 was what it means for marketers to do the right thing.…
Like it