CNN buys Casey Neistat’s Beme app, brings the YouTuber in-house
 CNN has acquired Beme, the social app co-founded by YouTuber Casey Neistat. As part of the deal, Neistat will lead…
Without data, your marketing strategy won’t cut it in 2017
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor…
5 Innovative Social Media Campaigns of 2016
While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the…
The Pinterest Statistics That Matter to Your Business
Pinterest is not simply a network for spreading information, but one geared towards action. Users flock to the site to…
How to Set Up Google Analytics Goals for Facebook Ads
Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the…
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway? Instagram contests…
Why Community Building is a Responsiblity
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But…