|Today’s Editor is…|
Lots of resources on cracking algorithms this week. Enjoy! #SMCurrent
|Instagram Algorithm: What You Need to Know to Boost Organic Reach
So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds, on average. But…
|How to Refine Your Facebook Audience for Better Ad Targeting
Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining…
|47 Social Media Statistics to Bookmark for 2017
Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media, something new…
|6 Ways to Add the Facebook Pixel to Your Website
You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions.
|Organic vs Paid Social Media: 12 Myths vs Realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.
|Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]
Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven…
|Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When
Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media.