Today’s Editor is…
Gini Dietrich
Social media analytics, driving leads on Instagram, Apple takes aim at Facebook, PR metrics, and more on today’s @smcurrent
The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report
The latest social marketing report from Social Media Examiner reveals where today’s marketers are focusing their efforts, lingering challenges, and…
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Social Media Analytics: A Guide for Beginners
If you know what your social media goals are, then you’re ready to choose the right metrics to measure success.…
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An Actionable Guide To Drive Leads on Instagram
Instagram is one of the most happening social networks out there now. It has a great platform that allows people…
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Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking positioning. The post Taking aim at Facebook & others: Apple says it is ‘shutting…
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PR Metrics: Measurement in the PESO Model
In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn’t math,…
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You Ask, I Answer: Getting Started with Predictive and AI
Kevin asks, “How can a marketing team with zero AI / predictive resources get started, today? Where should they begin?”…
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How to Build Valuable Tailored Audiences for Your Twitter Ads
Do you want to reach more receptive audiences with Twitter ads? Looking for tools to help turn Twitter lists into…
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