Today’s Editor is…
Malliha Ahmad
A little slow today for social (but we have some goodies for you) … I hope you guys had a wonderful Father’s Day weekend. #smcurrent
Identifying and Mitigating Churn With Customer Engagement Automation
You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer.…
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress…
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Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver…
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How To Get Heroic At Cannes Lions 2017
The word hero or heroic connotes something having to do with something brave or bold and may involve the saving…
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it…
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Psyched Up – Book Interview
In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who,…
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Boomer Phelps’ Instagram is the best thing about social media these days
If social media usage ever becomes an Olympic sport — which is truly not that unthinkable at the rate we’re…
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