Today’s Editor is…
Gini Dietrich
The Chrome browser is going away, Twitter has lower cost subs, and FB has collaborative Stories. That and more on today’s @smcurrent
Google’s ‘Physical Web’ loses the Chrome browser
The company’s vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains. Please…
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Twitter launches lower-cost subscription access to its data through new Premium APIs
 Twitter tried to mend its relationship with developers earlier this year with the launch of a new API platform which…
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Facebook launches collaborative Stories for Groups and Events
 Facebook is combining its Snapchat Stories clone with features Snapchat can’t match. Starting today, users of Facebook Groups and Events…
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How One University Used Social Media to Raise $28M in a Single Day
Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with…
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The AI-Powered SEO Process: Construct
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning…
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LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’…
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Content Creation Series: How to Research Your Content Plan
In the second of the Content Creation Series, we tackle how to research your content plan with priority keywords, Google,…
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