Today’s Editor is…

	Jeremy Goldman Facebook data, Snap’s investor roadshow, YouTube’s sunset for a popular ad format…and more!
	Worried about your public Facebook data? You might want to try these tools If you’re a Facebook user, by now you probably know that every “like” and piece of information gets aggregated into…
	6 Advanced B2B Lead Conversion Tracking Methods One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this…
	Snap takes aim at Facebook in roadshow video Snap is about to embark on its investor roadshow as it prepares to go public at the beginning of March.…
	Data is the Biggest Roadblock to Cross Channel Marketing Success Every day 2.5 exabytes of data is produced. Don’t know what an exabyte is? Neither did I. One exabyte equals…
	Reports: digital, especially mobile, driving trillions in offline retail spending Mobile influenced in-store buying alone already over $1 trillion. Please visit Marketing Land for the full article.
	YouTube’s unskippable 30-second video ads will sunset next year Shorter ads will be the focus as the traditional 30-second spot is pushed out. Please visit Marketing Land for the…
	No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program WSJ move might cause other publishers to remove content from Google’s program, if it turns out ‘Subscription’ label doesn’t hurt…