Report: YouTube’s ‘Backstage’ Will Add Social Networking Features
YouTube is currently developing a feature called Backstage that will allow creators to share photos, polls, links, text posts and videos with their subscribers.
How Snapchat utilizes lenses to turn users into brand evangelists
Snapchat announced Friday a partnership with the NFL on a sponsored lens
Facebook Live Is Great for Real Time Content Marketing
The recently launched Facebook Live has quickly emerged as a premier live streaming application. Like Periscope from Twitter, Facebook Live…
From Campaigns to Conversions – How to Make Sense of the Data You’re Presented With
It’s the question on every marketer’s mind – “How do we turn these impressions, clicks and conversions into something that…
Facebook ditches helpful Trending Topic descriptions for global scale
 Twitter’s “Trends” are often confusing. Why is #MPBMS or #TechMunch trending? You had to click through and figure it out…
Your Content Pros’ Guide to Crafting the Optimal Experience
Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your…
How to avoid becoming the bully you hate on social media
If you’re looking for a fight, there’s no better place to lurk than social media.  At its best, the digital…