Today’s Editor is…
Jim Tobin
Facebook testing the ability to snooze particular words (can I snooze Trump?) and IGTV’s continuing shake up and what it means for all of us.
Facebook tests 30-day keyword snoozing to fight spoilers, triggers
Don’t want to know the ending to a World Cup game or Avengers movie until you’ve watched it, or just…
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IGTV, the future of vertical video, and why this is a challenge to television
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean…
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KEY CONSIDERATIONS AS IGTV STARTS TO GROW
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
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There is No Influencer Marketing Easy Button
At Cannes this year, Unilever marketing chief made a proclamation that they will no longer work with an influencer who…
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Twitter puts a tighter squeeze on spambots
Twitter has announced a range of actions intended to bolster efforts to fight spam and “malicious automation” (aka bad bots)…
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How to Improve Customer Experience With Big Data
Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because…
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Rules to Remember About Facebook Political Ads
Facebook recently implemented an authorization process for page admins and advertisers in the U.S. who run political ads. While this process appears to…
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