Today’s Editor is…
Jim Tobin
“Social media is just another media channel.” Except when it’s not. Today, look at how to do multi-location and tips for paid Facebook and Instagram. #smcurrent
No such thing as a free launch: A launch marketing checklist for multilocation businesses
Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you…
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3 Things to Know About Paid Media Units on Facebook and Instagram
With so many Facebook and Instagram ad options available—plus all of the new ones constantly being rolled out—it’s important to…
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A group of Twitter users is suing Trump for blocking them
 In a lawsuit filed today, a small cluster of Twitter users is suing the president for blocking them on the…
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Customer Communities: The Engagement Economy’s Best Kept Secret
A customer community is an incredibly powerful tool at your fingertips with which to engage customers, specifically listen, learn and…
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Facebook’s Messenger ads are bad and must be destroyed
 When Facebook removed messages from the main app, I swore I would never download Messenger. That’s been a pretty easy…
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ZeroFox secures $40m Series C to help manage social media risk
 ZeroFox, a startup that helps companies manage social media risk including scams, malicious links and account hijacking, announced a $40…
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Marketers Weigh In: Instagram or Snapchat Stories?
Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like…
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