Today’s Editor is…
Jim Tobin
All advertisers can now place ads on Facebook stories, while Google allows them to set custom viewability criteria. All that and more in today’s SM Current.
Introducing Facebook Stories Ads
We’re making Facebook Stories ads available to all advertisers around the world to help businesses reach more people.
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Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google…
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4 Instagram Secrets Teens Know that Brands Don’t
I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the…
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Inside Facebook Stories’ quest for originality amidst 300M users
There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats…
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Don’t Ignore Social Selling As A Way To Grow Your Business
Social selling, which can best be defined as the use of social media to boost sales performance, is taking off…
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Attorneys General take aim at tech companies with potential multistate action
The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely. The post…
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Why Top Brands Win with Transparency
“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” —…
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