Today’s Editor is…
Jim Tobin
Remember #alternativefacts? Now FB is testing an alternative news feed for users consisting of content the social media giant thinks you might like. Plus social media (finally) forces the Olympics to broadcast live.
Facebook tests a second News Feed headed by a rocket ship icon
 Facebook’s launch of Stories may be the social network’s big news of the week, but some Facebook users have spotted…
NBC will air the 2018 Olympics live because social media always spoils everything
Finally! NBC will air the 2018 Winter Olympics live across all U.S. time zones.  You can thank — or blame…
Six Ways to Use Social Listening in Crisis Communications Planning
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you…
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will…
SMMW17: 3 Mind-blowing Take-aways You Can Implement
Did you miss SMMW17? Don’t worry–we have your back. Here are 3 mind-blowing SMMW17 take-aways to help you improve your…
The All-In-One Guide to YouTube Ads for Marketers
Digital video advertising budgets were expected to grow 28.5 percent to $9.84 billion by the end of 2016—$2 billion of…
How to Calculate Digital Marketing ROI for B2B2C Companies
Here’s a common marketing analytics question that rarely receives a thorough answer: how do we calculate the digital marketing ROI…