Today’s Editor is…
Gini Dietrich
In order to rule the world, Facebook first bought Instagram. Then they launched livestreaming. And now Facebook Stories is here to beat out Snapchat. Here is what you need to know…and more on today’s @smcurrent
Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and replays. Please visit Marketing Land for the full article.
Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders
 Earlier this month, TechCrunch reported Facebook was rolling out a new feature called “Town Hall,” which would allow the social…
Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature
Facebook is today rolling out Facebook Stories to all users. Facebook Stories are short user-generated photo and video collections that…
How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy
Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive…
Three Things Big Data Can Do to Help in Crisis Communications Planning
There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel…
Why Agencies Need to Take Transparency More Seriously
The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have…
Header bidding: What marketers need to know
What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and…