Today’s Editor is…
Jim Tobin
Did P&G’s ultimatum a year ago help brands in a meaningful way? And why is Facebook usage declining. That, and more, in today’s @SMCurrent.
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to…
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Facebook Usage Declined and the 3 Reasons Why
New research reveals that, for the first time ever, Facebook usage has gone down. Jay Baer identifies three possible reasons…
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Support For In-House Social Media Teams
At Ignite Social Media, we have developed a line of services specifically designed to provide support for in-house social media teams when and where they need it. Want more information? Connect with us at https://ignitesocialmedia.com/contact 

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Instagram Direct one-ups Snapchat with replay privacy controls
 Messaging is the heart of Snapchat, so after cloning and augmenting Stories, Instagram is hoping to boost intimate usage of…
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Facebook inks music licensing deal with ICE covering 160 territories, 290K rightsholders on FB, Insta, Oculus and Messenger
 Facebook today took its latest step towards making good on paying out royalties to music rightsholders around tracks that are…
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Everything Social Marketers Need to Know About Generation Z
Marketers can no longer afford to undervalue Generation Z. At an estimated 60 million, they make up 25.9 percent of…
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5 steps to (legally) unlock user-generated content for your marketing
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable…
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Facebook’s plan to unite AR, VR and News Feed with 3D posts
 What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality…
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