Today’s Editor is…
Jim Tobin
Instagram now has over 1 million active advertisers while Facebook is working hard to compete with Google.
Facebook adopts header bidding to make its ad network more competitive with Google’s
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better…
Instagram grows to 1M active advertisers, plans to add more data and direct booking
Instagram’s advertiser base has doubled again. The Facebook-owned photo and video app is announcing that it now has 1 million monthly active…
Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
In an effort to get to the bottom of what makes videos successful on social media, we set out to answer…
Foursquare offers Analytics product for retailers, multi-location brands
Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends. Please…
Introducing Trending Storylines: Discover trending news and views on LinkedIn
As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every…
Five Owned Media Metrics Every Communicator Should Track
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness.…
A day in the life of a social CMI pro
What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social…