Facebook launches parents portal to help folks navigate their kids’ social experience
 Facebook, the social networking app used by 1.8 billion people globally, does not provide figures for how much of that audience is comprised…
Twitter is eliminating its ads that requested people’s personal information
Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.…
Snapchat introduces Groups with up to 16 people, plus new creative tools
 Snapchat has added some new features, including Groups, a new group chat that lets up to 16 friends share conversation…
What To Do About Broken Social Media Metrics
Much ado has been made of Facebook’s continued revisions (downward) in their reported metrics; from page reach to ad metrics
5 Influencer Marketing Myths from 2016
It’s time to separate the facts from the hearsay and debunk the five most common influencer marketing myths.
How to Track Facebook Conversions After February 2017
Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be…
The Six PR Conferences to Attend in 2017
The role of the communicator continues to evolve. Today it includes everything from content marketing and media relations to social…