Today’s Editor is…
Jim Tobin
Facebook adds trip consideration targeting, while a fishing centered social network raises $13.5m in funding. Plus, how to think about form gated content, in today’s @SMCurrent.
Facebook adds video chat to Messenger Lite, its pared-down Android app
 After bringing its pared-down Android app Messenger Lite to mature markets like the US and UK last autumn, Facebook is…
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Facebook unveils Trip Consideration targeting for travel advertisers
New optimization option aims to reach trip-takers in the early stages of consideration. Please visit Marketing Land for the full…
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Fishbrain, the fishing app and social network, raises $13.5M Series B
 Fishbrain, the Sweden-made mobile app and social network for sport fishing, is disclosing $13.5 million in Series B funding. The…
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You Ask, I Answer: Gating High-Value Blog Posts For Content Marketing Attribution
Stedman asks, Many companies publish e-books and whitepapers that require you to sign up before you can read them (“gated…
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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger
In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content…
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This Platform Just Became the Most Popular Review Site
Google is now the review site of choice for a majority of consumers. Here’s what that means for marketers, including…
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The Complete Marketing Communications Measurement Guide
Too many organizations use marketing and communications, but don’t measure real results. This measurement guide by Gini Dietrich will help…
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