Today’s Editor is…
Jess Ostroff
The GDPR crackdown is coming, how to better understand your customers, and why you should stop hunting for ROI right now.
How to Use Facebook Business Manager: A Step-by-Step Guide
As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who…
Like it
You Ask, I Answer: 10 Tips for Starting a Business Podcast
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005,…
Like it
Are You Marketing Effectively Across Generational Lines? [New Data]
You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift…
Like it
Why You Should Stop Hunting for ROI
In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear that there is one definition…
Like it
Why Understanding Your Customers is the Only Marketing Strategy You Need
We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics.…
Like it
5 Creative Ways Content Labeling Can Make You a Better Social Marketer
Two weeks ago, we published an introduction to content labeling, explaining why it is such a crucial piece of the…
Like it
Data experts on Facebook’s GDPR changes: Expect lawsuits
Make no mistake: Fresh battle lines are being drawn in the clash between data-mining tech giants and Internet users over…
Like it