Today’s Editor is…
Tyler Anderson
A guide to Snapchat’s new self-serve ad tool + some new tools to get more value from your campaigns by Facebook. #SMcurrent
A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Please visit Marketing Land…
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New Tools to Get More Value from Your Campaigns
Over the last year, we have focused efforts on developing new tools — like App Event Optimization — to help…
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Pew Report: The Internet of Things could drive people away from connectivity
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the…
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10 Quick Social Media Ad Writing Tips From an Expert
Good copywriting is necessary for any ad to be successful. But when you’ve got hundreds of tasks on the go,…
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How To Create A White Paper That Converts
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for…
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Internet Ad Spend Is About to Surpass TV Ad Spend [New Report]
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report.…
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An A-to-Z Guide to Google Analytics for Content Marketers
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers…
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