Today’s Editor is…
Jim Tobin
Want to do an email match on Facebook? Facebook will require new certification from you as to how you got the emails. That and more in today’s @SMCurrent.
Facebook demands advertisers have consent for email/phone targeting
Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its…
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Google and Facebook Top List of Advertiser Fears
Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday.
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Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit’s new video ad units are available on a cost-per-view…
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IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright…
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Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other…
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6 Facebook Advertising Mistakes Every Marketer Makes
Think there’s no room for improvement in your Facebook ads? Think again. Even experienced social media marketers can fall victim…
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Here’s How AI Will Pull Content Marketing Back From the Brink of Destruction
Hemingway tried to warn us.
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