Top Links for Tuesday – May 17, 2016 Google doesn’t appear to be giving up with social. Launches a new group chat app. #SMCurrent 1 Google tries its hand at social again with launch of group chat app, SpacesGoogle is not giving up on its social ambitions, it seems, despite its failures with Google+ 2 Instagram’s analytics will offer audience demographics, post impressions, reach & moreInstagram is preparing to launch a series of new tools for the businesses and brands using its platform 3 13 Ways to Use Facebook Events for Your BrandThe last few years have been tough for Facebook marketers. Organic reach has dropped, younger users … 4 4 Ways to Measure the Effectiveness of Your Email ContentDon’t waste resources on email that isn’t working. Use these testing strategies to … 5 Facebook brings its brand-friendly video ads to its ad networkFacebook’s Audience Network is chasing brand budgets with new video ads that mark its first … 6 8 Ways to Build Credibility & Trust with Content Marketing 7 How Facebook, Twitter Updates Improve Customer ServiceMore and more often, customers are turning to social networks to engage with brands, seeking support and offering both positive and negative feedback.