Today’s Editor is…
Gini Dietrich
The holidays are right around the corner, which means it’s time to begin thinking about what you should and should not do. That and more on today’s @smcurrent
The Ultimate Guide to Social Media Marketing Campaigns
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…
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The Holidays on Social: Dos and Don’ts
Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the…
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A Blog Isn’t a Blog, It’s a Business
I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it…
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How to Make Your Marketing Automation More Intelligent with AI
Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations…
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You Ask, I Answer: Causes of Direct Traffic in Google Analytics
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that…
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A PESO Model Program Can’t Exist Without Owned Media
O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot…
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media
Is it still possible to get social media organic reach? Definitely! We have seen businesses, including ourselves, grow our social…
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