Today’s Editor is…
Malliha Ahmad
Has email marketing lasted longer than your first marriage? This … and a lot more on today’s #smcurrent
Instagram ads can now link to brands’ Messenger accounts, bots
Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a…
Like it
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value…
Like it
From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission
When I set out to research digital transformation several years ago, I did so with the belief that there was…
Like it
4 LinkedIn Tools that Will Change the Way You Think About LinkedIn
If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the…
Like it
Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can…
Like it
Read Mary Meeker’s essential 2017 Internet Trends report
 This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner…
Like it
The Five-Step Process to Drive Content Marketing Results
There is a five-step process that ensures success in a content marketing program. When integrated with a PESO model comms…
Like it