Today’s Editor is…
Gini Dietrich
Instagram Direct, Facebook Communities Summit, and a Google tribute…oh my! That and more on today’s @smcurrent.
Instagram Direct unites ephemeral and permanent messaging for 375M users
 After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping…
Facebook’s Communities Summit will gather Group admins Zuck wants to empower
 Mark Zuckerberg’s humanitarian manifesto from February outlined his desire to “build more tools to empower community leaders . . .…
Google pays tribute to legendary Indian artist and it is outstanding
Search giant Google rolled out an artsy surprise for Indian users by paying a tribute to “pioneering artist” Jamini Roy…
Survey of PR Firm Leaders: How to Be in the Top 25 Percent
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on…
Test Your Ability to Identify Fake News
Fake news – the deliberate creation of misinformation in order to influence politics or to grow business – is everywhere.…
The News Feed is Outdated: How Stories Changed the Way I Think About Social Media
Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram,…
6 Brand Certifications to Make You a Better Social Media Marketer
As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing…