Today’s Editor is…
Gini Dietrich
Twitter rolls out a new video ad unit. Instagram changes their call to action bar and FB buys “tbh” to keep reaching teen’s, in today’s @smcurrent.
Twitter introduces a new video-centric ad format
 While there’s a larger debate swirling around Twitter’s problems with abuse and harassment, the business side of the business is…
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Facebook acquires anonymous teen compliment app tbh, will let it run
 Facebook wants tbh to be its next Instagram. Today, Facebook announced it’s acquiring positivity-focused polling startup tbh and will allow…
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Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s…
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Are Snapchat Stories Still Relevant?
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed…
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Facebook tests a resume “work histories” feature to boost recruitment efforts
 As LinkedIn ads in video and other features to look a little more like Facebook, Facebook continues to take on…
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Don’t be Scared! Top Challenges PR Agencies Face
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can…
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3 Facebook Ad Tools for Better Targeting
Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this…
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