Today’s Editor is…
Gini Dietrich
Everyone is doing some year-end cleaning, including Facebook, Instagram, and Reddit. That and more on today’s @smcurrent.
Facebook introduces a Messenger plugin for business websites
 Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat…
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Instagram opens sponsor-tagging tool to more creators, adds monitoring system
Instagram will prompt creators to add “Paid Partnership with” labels when required. Please visit Marketing Land for the full article.
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Social Fresh Orlando – $100 off
Speakers include Microsoft, MGM Resorts, Purdue University, Charity Water, A&E Network, Pfizer, Fidelity Investments, Georgetown University, Cisco, Wounded Warrior Project, GE Digital, and more. Promo code = smcurrent100

Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.…
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How to get your content marketing team out of its echo chamber
It’s time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your…
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We Tried Running Ads on Instagram Stories. Here’s What We Learned
In March 2017, Instagram release the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran…
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came…
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Content Creation Series: How to Create Your Content Plan
In this first in a series about crafting your content plan for 2018, Gini Dietrich walks you through which tools…
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