Today’s Editor is…
Jim Tobin
Despite a $100m with Time Warner, Snap still has issues, as new data shows Instagram continues to steal eyeballs. That, plus new research on great content, in today’s @SMCurrent.
Instagram is still clobbering Snapchat, and it’s worse than we thought
Instagram Stories is still eating Snapchat alive, and we have fresh data to prove it.  Instagram’s Stories now have 250…
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Instagram Stories hits 250M daily users, adds Live video replays
 Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone shooting video. Instagram Stories…
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Pinterest’s camera search Lens gets a new look
 Pinterest’s camera search tool, Lens, is getting a makeover today with some updated including the ability to zoom in and…
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New Research Reveals What Makes Great, Shareable Content
What makes the best, most shareable content so contagious? New research from ClearVoice has some answers.
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How to Avoid Misleading Marketing Measurement
Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out…
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Spotify now lets you build playlists with friends inside Messenger
 Earlier this year, Spotify introduced a new Messenger bot that let users share song clips with friends. Today, the company…
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How 3 Leading Retailers Use Social Engagement to Drive In-Store Sales
The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer…
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