Today’s Editor is…
Jim Tobin
New Instagram Story polls got our office all abuzz yesterday. That, plus LinkedIn launching a new analytics tool, in today’s @SMCurrent.
Instagram Stories mimics Polly with new polls
 Polly blew up with teens last month by tacking multiple-choice polling onto Snapchat. Instagram is following suit with its own…
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LinkedIn to launch Talent Insights, a new analytics tool, as it dives deeper into data
 LinkedIn, the Microsoft-owned social network for the working world with some 500 million members, has made a large business out…
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Snapchat Ads: The Complete Guide for Business
With more than 166 million daily active users watching 10 billion videos per day, Snapchat has a highly engaged audience…
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5 Tips to Prevent a Social Media Nightmare
There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a…
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Cognitive Marketing: How AI Will Change Marketing Forever
I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled…
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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you…
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Tuesday Tip: Using the Follow Hub to Discover Fresh Perspectives and Manage Your Followers
If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant…
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