Email marketing in the age of social media
Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other;…
Facebook boldly emojis where no emojis have emoji’d before
 it’s the 50th anniversary of Star Trek, counting from the airing of the first episode of the original 1966 Star…
20 Social Media Tools and Tips From the Experts
Looking for social media tips to step up your marketing game? Wondering what tools the pros recommend? We asked top…
Instagram is building new zoom, filter, and GIF features for the iPhone 7 camera
 The iPhone 7’s powerful new camera features will be getting the spotlight in an upcoming version of Instagram. Ian Spalter,…
Football is definitely back because Twitter now has an emoji for every NFL team
 As if Twitter’s deal to stream NFL Thursday Night Football didn’t convince you that the social network was going all-in…
Reach vs Impressions: Understanding Engagement Terms
From emojis to abbreviations, social media marketing has a language of its own. Understanding comes with experience, but there are…
How #StoriesOfTheGirls Raised Breast Cancer Awareness Using Social Media
In the U.S., one in eight women will develop breast cancer in their lifetime. If detected early, breast cancer can…