Today’s Editor is…
Gini Dietrich
Post-Memorial Day holiday, it’s a slow social media news week. So we’ll focus on lots of how-tos and professional develoment on today’s @smcurrent
How to Learn The Basics of a Topic Rapidly
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a…
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How to Turn Your Marketing Team Into Your Agency’s Best R&D Department
Every time I try a new recipe for a dish at a party, I try a little sample before I…
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How Keyword Intent Can Boost Your Conversion Rate
Analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions…
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The Client Service Playlist: A Musical Relationship
Client service sometimes really does feel like a musical journey. And now there’s a playlist to accompany your moments of…
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When ‘Fear’ Works & When it Backfires
Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking…
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The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and…
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Ariana Grande’s mom shares heartwarming message on Memorial Day
Ariana Grande’s mom has a few words of support for fans and victim’s of last week’s terror attack.  The explosion…
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