LinkedIn Changes: What Marketers Need to Know
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact…
Integrating Facebook Ads For Better Marketing Results
Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook
Email Marketing Best Practices: What We Learned in 2016
Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving.
Essential Reports and Trends as We Enter 2017
There’s no question that 2016 threw a lot at us. It’s tough to keep up with trends and industry news —…
Restaurant’s response to unusual order from sick customer will warm your cold heart
A fish and chip shop has gone above and beyond in the customer service department. On Friday, Feeley’s Fish and…
Customer Experience Starts with Understanding Customer Experiences and Then Designing Them
The following discussion represents Part 2 of my conversation with Loyalty360 CEO and CMO Mark Johnson. In this last part of the…
Fonts & Feelings: Does Typography Connote Emotions?
Think about your favorite book for a moment. How did it make you feel when you read it? Is that…