Today’s Editor is…
Gini Dietrich
LinkedIn continues to quietly add features that will get them to an eventual CRM, which begs the question, “What happens if you’re not a Microsoft customer?” That and more in today’s @smcurrent
LinkedIn steps closer to CRM as it gives Sales Navigator an enterprise boost
 LinkedIn, the social network for the working world that is now owned by Microsoft, is quietly adding more features to…
Instagram opens shoppable organic posts to more businesses in the US
Instagram will enable more US brands to sell products through organic photos using a new in-app tool. Please visit Marketing…
Hootsuite acquires Snapchat analytics tool from Naritiv
 Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has made an acquisition to help…
How to Build a Social Media Marketing Funnel That Converts
These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content…
3 Foolproof Ways to Generate Leads with Social Media
Despite recent changes in organic reach, you can still generate leads with social media. Here are three strategies you can…
How to harness the power of Facebook Local Pages to drive in-store sales
Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to…
Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist
A recent article criticized the value of content marketing by saying it’s a buzzword. When, in fact, it’s one of…