Today’s Editor is…
Malliha Ahmad
Zuckerberg’s 2018 personal challenge, IG tests letting users post Stories to WhatsApp, PR pros use the PESO model, & so much more in today’s #smcurrent
The time has come for Mark Zuckerberg to reveal his 2018 personal challenge
Mark Zuckerberg is using 2018 as even further incentive to fix the hot mess that is Facebook. On Thursday Zuck…
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6 YouTube Channels Your Social Team Can Learn From
YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the…
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Linkkle is a super simple tool for all your social media links
 Decisions, decisions. Do you link to your Instagram profile on your Twitter feed or your Facebook page? Or maybe you…
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Instagram tests letting users post Stories directly to WhatsApp
 Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together…
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The Purpose of Brand and CX in the Era of Human Experience
It’s time to design experiences you want people to have, remember and share. Customer experience is the new marketing and…
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Cisco’s Year of Live Video
Carmen Collins, manager of Cisco’s talent brand social media team globally, shares strategies that can guide you in planning your…
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PR Pros Must Embrace the PESO Model
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use…
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