Top Links for Monday – July 25, 2016 The New Yorker’s Snapchat strategy, Instagram for Business, How marketers brand themselves using LinkedIn, and plenty more! 1 The New Yorker’s Snapchat is mesmerizing Tapping through my Snapchat stories one afternoon, I was arrested by a rudimentary doodle. “This Week’s Cover” it said in… 2 6 LinkedIn Branding Tactics Marketers Should Use How marketers of all types of backgrounds can use the leading professional network to brand themselves. 10 Key Steps for Creating Facebook Video that Converts Facebook Video is a must-use tool for your business. Connect with your audience and convert your leads better with video on Facebook. PROMOTED 3 Experts Weigh in on the Importance of Social Along the Customer Journey On July 21, 2016, we hosted our second Hootsuite Social Breakfast of the year at the Ham Yard Hotel right… 4 Three of the most important data segmentations for any Google paid search analysis Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data… 5 NBA bringing live games to Facebook How the NBA is doubling down on Facebook’s popularity. The best social media conference of the year ORLANDO, Aug. 18-21: One stage, one track, leading brands discussing the future of social media. SAVE $150 until Aug. 1 PROMOTED 6 Twitter is verifying way more accounts, and here’s the data to prove it Twitter announced on Wednesday it will now let any user apply to have their account verified. However, will more accounts actually gain Twitter verification? The answer appears to be yes. 7 Creating a Business Profile on IG Last month, we announced new Instagram Business Tools to help companies better understand their followers and grow their businesses.