Today’s Editor is…
Gini Dietrich
We have finally reached the Minority Report world where self-driving cars will be here before self-driving marketing. Here’s what you need to know…and more. #smcurrent
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves predictability. Please visit…
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WhatsApp announces free Business app, will charge big enterprises
 WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate…
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What You Missed Last Month in Google
It’s September, and yes — we’re sad that summer is coming to an end, too. Around here, August is just…
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Drain Your Bucket: How to Cope with Work-Related Stress
Work-related stress is a necessary part of any PR pros career. Learning how to understand and manage it is crucial…
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Predictive Marketing Blueprint for Fall 2017
We’ve reached a critical moment in the calendar year. From the day after Labor Day until the end of the…
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How to Master Analytics like Will Smith and Amazon
Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and…
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Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.
Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what…
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