Today’s Editor is…
Gini Dietrich
Snapchat partners with Amazon, social media strategy and analytics, budgeting, and more on today’s @smcurrent
Shared Media: A Deep(er) Dive into Its Place in the PESO Model
The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich…
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You Ask, I Answer: How to Prepare a Marketing Budget
Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting,…
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How to Track Social Media Traffic Using Google Analytics
Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In…
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How to Master Vertical Video and Stories: Introducing Our New Email Series
Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get…
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Snapchat partners with Amazon to let users shop from pictures
Via a new visual search feature, users can Snap a picture of a product or bar code and use the…
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LinkedIn steps into business intelligence with the launch of Talent Insights
LinkedIn may be best known as a place where people and organizations keep public pages of their professional profiles, using…
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How to Create a Content Marketing Strategy for Virtual Reality
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a…
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