Today’s Editor is…
Gini Dietrich
Well, we certainly are in an interesting new world with #alternativefacts and stock prices that decline with the mention of a brand in a tweet from POTUS. In today’s @smcurrent, there are tips and tools to use when faced with these issues, fake news, and more.
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C. Please…
What Alternative Facts Mean to the PR Industry
As part of his very first news conference, press secretary Sean Spicer presented alternative facts. Here’s how that affects the…
Instead of calling, the White House wants you to message it on Facebook
Before, if you wanted to leave a message for the president, you could call up the White House switchboard. There…
Fake news’ power to influence shrinks with a contextual warning, study finds
Research conducted by social psychologists at Cambridge University in the UK, and Yale and George Mason in the US, offers…
7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White…
How to Get The Most Out of Your Social Media Audience Research
Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this…
9 Tips to Flawlessly Manage Your Instagram Followers
Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling…